The Eternal Love

​A Love Older Than Time.

​At Amiel, we invite you to celebrate a connection that transcends the modern calendar. This collection honors Sepandarmazgan (pronounced: Se-pan-dar-maz-gân), the ancient Persian Festival of Love and Earth.

​سپندارمزگان: جشن مهر و زمین

​Traditionally celebrated on February 24th, Sepandarmazgan is a tribute to the sacred bond between love and the earth. Whether you are gifting for Valentine’s Day or honoring the roots of our heritage, these pieces are designed as a "Pishkesh"—an offering of beauty and history.

​The Designs: Featuring royal illustrations of the King and Queen, symbolizing a love written in history.

​Signature Detail: Every piece carries "Pishkesh" in fine-line Persian calligraphy on the sleeve.

​Crafted for You: Premium hoodies and sweatshirts, printed with care right here in Canada.