Our Story

A Legacy Reimagined.

Amiel was born from a desire to carry the elegance of the past into the vibrance of the present. Inspired by the deep roots of ancient Persian history and a philosophy of timeless quality, we create more than just apparel—we create heritage pieces.

Why "Amiel"?

The name represents a fusion of identity and soul. Based in Richmond Hill, Ontario, we saw a gap between modern streetwear and cultural storytelling. We wanted to fill that gap with pieces that feel as rich in meaning as they do in comfort.

From our Heart to Yours (Pishkesh).

In our culture, a gift is never just an object; it is a "Pishkesh"—an offering of respect and love. Every hoodie and sweatshirt in our collection features this philosophy, from the intricate royal illustrations to the fine-line calligraphy on our sleeves.

Our Commitment.

We believe in quality over quantity. Each piece is designed and finished with care right here in Canada, ensuring that when you wear Amiel, you aren't just wearing a brand—you are wearing a story.